There are always something going on at the Ambrose Archery centre.
Unless the hand holding the string, string-hand comes back to the same place on the face each time the arrows wont fly to the same place. So we need a place on the face that we can use as a reference point. The corner of the mouth is an excellent place to begin because it is distinctive enough to feel for and it lies directly below the eye.
To be able to shoot well the archer needs to be able repeat exactly the same shot again and again. Everything mentioned in these posts are about being able to repeat a shot exactly. Any variation in how the shot is performed will affect where the arrow goes.
The first thing to get right is how we stand or stance. We want to be balanced while staying out of the path of the bow's string.